The Marketing Director will be responsible for the development, implementation, and execution of brand and marketing strategies for SMASH! and SMASH Inc. You will set and oversee a detailed calendar of activity and marketing strategies to support our brand, and lead a multi-disciplinary marketing team tasked with the application of multi-channel marketing activity.

• Work together with executive team to develop Marketing Strategies.
• Develop & implement integrated marketing strategies, ensuring that the brand is marketed in a way which upholds brand values, drives attendee ticket sales, and maximises immediate and future opportunities.
• Drive the strategic marketing plan, public relations, relevant social media channels, brand collaborations and brand events.
• Lead, motivate and monitor team members to work in a cohesive manner to achieve the brand vision and direction.
• Develop an innovative marketing & PR strategy & execution plan for the brand across the full marketing channel mix.
• Oversee digital marketing strategy, coaching & developing team on email strategy, performance marketing, content, socials, advertising and promotional campaigns, ensuring they achieve goals in line with SMASH! Brand and SMASH! Inc. goals.
• Report on campaign results.
• Create, maintain, and regularly engage with internal and external stakeholders.

ESSENTIAL SKILLS & KNOWLEDGE, EXPERIENCE, QUALIFICATIONS

Contactable on a regular basis online and over the phone. Strong communication skills in English. Attend all meetings, workshops and activities as required. Available for convention day(s) in Sydney, Australia. Strong time-management skills. Strong leadership and teamwork skills. Strong attention to detail. Strong creativity. Familiarity with anime, manga, and cosplay culture, including current and upcoming trends. Knowledge or experience in marketing campaigns and implementation. Knowledge of social media and social media trends. Studied or studying Commerce, Marketing, Communications, or similar.

DESIRABLE SKILLS, KNOWLEDGE, EXPERIENCE, QUALIFICATIONS

Previous volunteer or customer service experience is desired, but not essential. Experience in content creation, branding, PR, advertising and communications. Proven experience in designing, implementing and reviewing brand strategies that have delivered the desired outcomes within budgets. Previous experience managing social media agencies & brand content. Previous experience overseeing & executing major brand campaigns. Exceptional communication, analytical, negotiation and written skills. Ability to lead and mentor a team. Must be comfortable leading and making decisions despite ambiguity and be able to justify those decisions with well-reasoned, customer-centric strategy and intentions.